In Polynesian culture, Mana is the spiritual life force that permeates the universe. Mana’s mission is to embody this energy. Creating a movement to minimise human impact on the planet, through sustainable, luxury clothing. The brand identity reflects this; through the bold, statement logo, to the fresh, nature-inspired colour palette, and the carefully selected typeface – one of which contributes to climate protection through donating towards the preservation of rainforests and reforestation projects. The Mana branding feels sleek, modern, yet environmentally inspired.   Services provided include; brand strategy, brand identity and web design.